Privacy Policy
Will & Agency (“We”) process/handle personal data about and from you to be able to deliver a number of analytical and strategical services to organisations and corporations. Any applying agreement between participants/respondents and Will & Agency requires that Will & Agency explain the purpose in depth with the current involvement. Furthermore, we explain to the participating respondents how their personal data is stored, handled and used. If not specified, the participants/respondents are always ensured anonymity.

This is how we take care of your personal data
We make sure to handle your personal data in a safe and correct way and protecting your data is a high priority to us. Rest assured that you are guaranteed that we will protect your private life and your personal data will therefore not be shared with anyone without your signed consent. This also includes your name and contact information.
We never share identifiable personal data to neither our client or to any other third party without your consent. We ensure that the personal data you have shared with us is safely stored in an online cloud-solution. Furthermore, the access to the online cloud solution is restricted and only employees approved to be working on this specific project can access your data for analytical purposes.

We only store your information for this long
We are obliged by law to save your personal information as long as it is necessary to fulfil the purpose we are saving the information for. Your personal data is erased, when it is no longer necessary regarding the purposes for which they were collected.

Your rights at Will & Agency
If you cannot find the information you are looking for in this Privacy Policy, if you have any questions about how Will & Agency handle your information or if you wish to complain about our handling of your personal data, contact our responsible data controller via e-mail: data@willandagency.com or on +45 40 86 44 34

Under applied rules in the EU’s general data protection regulation you have, amongst others, the following rights concerning your personal information:

– The right to have issued an outline of the personal information we have in our possession
– The right to request rectification of wrong information
– The right to request deletion of your personal information that is in our possession
– The right to data-portability

You also have the right to request an insight that entails a compilation of your personal information that is handled by Will & Agency and information about how we handle them.

About GDPR
EU’s new rules on handling and protection of personal information have been effective since the 25thof May 2018. Will & Agency comply with the general data protection regulation (2016/679) / General Data Protection Regulation (GDPR).
The EU regulation applies as a law in all EU member countries and aim at improving the protection of handling individual’s personal information. The general data protection regulation replace among other Denmark’s personal data law. The EU regulation include among other rules with underlying principals for handling and processing personal information in compliance with the regulation. It also contains rules on rights to information and access to personal information, rules and correction of incorrect personal information and the possibility in certain instances to constrain handling personal information.

Personal information

Personal information is defined as every kind of information about a physical person that can identify that person. Identification can happen both indirectly and directly via name, data about location or other particular characteristics or specific affiliation.



Gammel Kongevej 3E, 1st floor, 1610 Copenhagen V, Denmark

Danske Bank Reg.nr. 3409 Kontonr. 12569351
CVR: 39391791

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